International Journal of

The purpose of this research is to investigate the travelers' visual preference criteria in caravanserai hotels’ interior design to enhance human’s social, historical and cultural interactions. Using 356 questionnaires and Quantitative Research approach, the travelers' visual preferences of three hotels in Tabriz city are assessed. Photo questionnaires are prepared according to the Information Processing Analysis theory and were examined by SPSS software. The results indicate that preferred caravanserai hotels are mysterically related to physical factors like medium intensity of light, warm and neutral colors, modern and traditional furniture integration, green space and wooden decoration. Interior architects can increase peoples’ interest for using Caravanserai Hotels by considering this results and its application in their design methods.