Showing 2 results for Mousavi Samimi
Habib Shahhoseini, Mustafa Kamal M.s., Suhardi Maulan, Paniz Mousavi Samimi,
Volume 33, Issue 1 (3-2023)
Abstract
Small Urban Parks (SUP) are vital parts of cities that can enhance the quality of the public environment. Visual Preferences (VP) in SUPs, which consist of diverse stimuli, are affected by multisensory perception, including the combination of auditory, olfactory, and tactile stimuli. However, the relationship between sensory stimuli integration (sound, smell, touch) and people’s VP has been neglected during the design process, which can influence the assessment of an environmental aesthetic and preferences. The main objective of the present study is to evaluate how multisensory can affect the VP of visitors through textual and photo questionnaires. Structural Equations Model and Regression were studied on 394 participants, chosen from 16 SUPs located in different parts of Tabriz, Iran. Results identified the “Human and Natural sounds, Human-Body and Natural smells” as influential factors on visitors’ VP; however, touch stimuli had no significant impact. In this regard, paying attention to the visitors’ experience of Natural Sound-Smell Stimuli and the Human-body Sound-Smell Stimuli are essential in designing SUPs. The outcomes of the current research provide a guideline for city planners and landscape designers regarding the relationship between senses and their practical implications in SUPs in order to promote people’s VP and visitation.
Habib Shahhoseini, Paria Donyadideh, Paniz Mousavi Samimi,
Volume 34, Issue 4 (10-2024)
Abstract
Today, people are living in an immense world that contains the co-occurrence of the real world and the digital world. Since the quality of the shopping environment in the real and digital world plays a significant role in users’ preferences, the shopping environment’s design, even in the digital world, is important. The current study identified 51 images of shopping environments (clothing boutiques) published from 2019 to the end of 2021 on 8 architecture-related Instagram pages, with more than one hundred thousand likes. By using a quantitative-analytical method of content analysis and image coding, the present study examines the amount of "materials, lighting, showcase, form and seating types, colours and space configuration" as physical factors affecting Instagram consumers' preferences in shopping environments. The results show that clothing racks, hidden lighting, Stone and plaster materials, sharp-edge forms, puffs, and coherence (spatial configuration) are preferred by Instagram consumers. Examination of the average HSV of the selected images indicates a high Value and low Saturation of colours. The average Hue of the images is 89.66 °. The average RGB also indicates the average concentration of the green colour spectrum (consumers' preferred hue). The identified effective factors in the interior design of digital stores, can increase consumers’ preferences and provide insights for future online digital shopping environment management.
