Nasser Koleini Mamaghani, Parisa Izadpanah, Mahdiyeh Jafarnezhad Shahri,
Volume 34, Issue 2 (4-2024)
Abstract
In today's global market, products that meet users' emotional needs are more likely to succeed. Emotional design involves designers incorporating affective thought and user emotions to create a strong emotional connection between the user and the product. Culture plays a significant role in emotional design and user interaction. This study focuses on redesigning dinnerware based on Iran's tradition and cultural heritage. From the viewpoint of design parameters, five historical pottery periods, namely the Samanid, Seljuq, Ilkhanid, Timurid, and Safavid periods, were analyzed, and results were collected. A cultural design model was then created using Kano's questionnaire, which was distributed to thirty participants, both male and female, who were presented with questions related to the redesign of dinnerware. Kano's questionnaire included 16 questions about glazes, colors, patterns, and some of the design ideas used in the vessels from each historical period. A graphical image representing the outstanding pottery of each era was prepared and shown to participants. The results were analyzed using statistical approaches, revealing the cultural-emotional needs of users when interacting with the product. The results indicate a higher preference among Iranian users for ceramic features from the Timurid period. Additionally, the findings suggest that incorporating Sasanian patterns and simple arabesques into the vessels will better attract Iranian users. This approach helps create a more effective and engaging product for users.
