Showing 2 results for Instagram
Ali Pourahmad Ghalejough, Parisa Hashempour, Farzin Haghparast,
Volume 32, Issue 2 (4-2022)
Abstract
The importance of using visual social media as the digital learning and inspiration resources in architecture is blatantly obvious. On the contrary, there are still gaps in the position of those platforms in the elements of creativity and performance within design studios. The major research question is how does the architecture students' use of architectural content on Instagram relate to their creativity and design studio performance? The paper aims to determine the relations of defined Instagram usage parameters with creativity indicators and students' grades in studios. After crafting the theoretical framework, the correlational research method was used to define the correlations between variables by Spearman’s correlation coefficient. All 72 students of the Design Studio III course during 2018-2020 at Tabriz Islamic Art University reported their Instagram usage parameters and design grades. Their creativity was measured by Abedi’s version of the Torrance Test of Creative Thinking, and the data were analyzed using SPSS software. Results revealed significant and positive correlations between the students’ performance and the overall score of creativity, fluency, and originality; but, no correlation was found in elaboration and flexibility. Also, there is a significant and positive correlation between Instagram use and flexibility of creativity. However, no significant correlations were reported between Instagram use and their studio performance. Hence, despite enhancing the flexibility, students cannot consider Instagram as a tool to achieve success in studios. Furthermore, the assessment system of the studios in Iran doesn’t cover all aspects of creativity, and it’s crucial to construct a new architecture-oriented creativity test.
Habib Shahhoseini, Paria Donyadideh, Paniz Mousavi Samimi,
Volume 34, Issue 4 (10-2024)
Abstract
Today, people are living in an immense world that contains the co-occurrence of the real world and the digital world. Since the quality of the shopping environment in the real and digital world plays a significant role in users’ preferences, the shopping environment’s design, even in the digital world, is important. The current study identified 51 images of shopping environments (clothing boutiques) published from 2019 to the end of 2021 on 8 architecture-related Instagram pages, with more than one hundred thousand likes. By using a quantitative-analytical method of content analysis and image coding, the present study examines the amount of "materials, lighting, showcase, form and seating types, colours and space configuration" as physical factors affecting Instagram consumers' preferences in shopping environments. The results show that clothing racks, hidden lighting, Stone and plaster materials, sharp-edge forms, puffs, and coherence (spatial configuration) are preferred by Instagram consumers. Examination of the average HSV of the selected images indicates a high Value and low Saturation of colours. The average Hue of the images is 89.66 °. The average RGB also indicates the average concentration of the green colour spectrum (consumers' preferred hue). The identified effective factors in the interior design of digital stores, can increase consumers’ preferences and provide insights for future online digital shopping environment management.
