Mahnoush Shahinrad, Mojtaba Rafieian, Mohammadraza Pourjafar,
Volume 33, Issue 3 (8-2023)
Abstract
Urban squares are pivotal in 21st-century cities, serving as communal hubs where individuals experience a genuine sense of belonging and community. However, recent redesigns of several squares in Iran have fallen short of expected quality standards. This inadequacy may stem from the prevalent reliance on design ideas shaped by casual observations and designers' personal experiences. While these observations and experiences hold significance, they lack the depth required to comprehend the intricacies of a successful urban square. A profound understanding of the relationship between a space's social and physical aspects and the activities therein necessitates tapping into the community's attitudes toward these spaces. Hence, the central aim of this study is an in-depth exploration of the multi-dimensionality inherent in people/space interaction, considering it as an attitude concept. To accomplish this, a meticulously chosen sample of five urban squares in Tehran serves as the focal point. Employing a 12-item scale, the study seeks to elucidate individuals' interactions with these urban squares and discern the features that resonate most strongly with them. Rigorous testing on a sample of 411 citizens who regularly utilize these Tehran urban squares ensures the scale's reliability and validity. The analysis of the data unveiled three discernible constructs governing individuals' interaction with urban squares, constituting their attitude concept: affective, cognitive, and conative. However, a nuanced hierarchy emerged, with the affective and cognitive constructs assuming higher importance compared to the moderately significant behavioral construct. Additionally, there were moderate correlations observed among these constructs. In the exploration of established psychological models on place, structural equation modeling (SEM) was instrumental. The Higher-Order model emerged as fitting, effectively capturing the intricate interplay between individuals and urban spaces. These findings bear significant implications for the design and management of urban squares. The key takeaway is the necessity of formulating tailored outreach policies and plans that prioritize elements resonating with users on an affective and cognitive level, shifting away from a sole reliance on instrumental responses tied to practical needs
