International Journal of

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Informal settlement as a global urban phenomenon encounters different social, physical and economic shortcomings. These fabrics especially in cities of the global south experience an escalating gap with developed urban areas. In this regard, faltering economy plays a major contribution in continuity of poverty and exclusion. In Iran, Empowerment plan could not lead to favorable and stable results which has mainly been related to stereotypic, homogenizing and dehumanizing viewpoints to current empowerment plans. As regards the ultimate effectiveness of place branding becomes true in economic context and these settlements are one of suitable candidates for branding, the main aim of this study is improving economic empowerment plans realization for informal settlements through integration urban planning with place branding process to determine more efficient strategies for falak-e-din informal neighborhood by its identity and discovering how place branding, economic empowerment and place identity have conceptual, practical relations with each other to signify this integration. The method of present study is mainly qualitative which is best to cognition of place complexities. Falak-E-Din settlement, has been selected as the case study because it benefits from place market maker advantages and yet encounters the threat of identity crisis. Surveying practical and theoretical facets of Results show place branding with a focus on marketing view is trying to use all aspects of the place(as a complete identity) to draw the image of economic prosperity through comprehensive branding strategy. The findings from analysis of gathered data from inhabitants(observation, interview and archival data) by SWOT and evaluation through brand creation process in Falak-E-Din quarter by ANP ( Analytic Network Process) based on evaluation criteria- reveal the best alternative for creating Falak-E-Din quarter brand is to provide brand strategies based on the brand identity which is built with an emphasis on quarter human factors. Accordingly brand strategies are codified at four main steps to create chosen brand identity: create direct and indirect job opportunities, physical elicitation of place personality with execution of physical components of the brand identity, physical complementary proceedings, and eventually marketing proceedings which include final actions that lead the place to its economic purposes.

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This study aimed at evaluating the conformity of Isfahan urban development plans with the comprehensive model of human Islamic needs. This study, in terms of objective, is practical and, in terms of methodology, it is a descriptive-analytical research. The most important data collecting tool used in this study is the bibliographic method. The results showed that the processes of preparing, testing and approving the urban development plans in Isfahan are largely incompatible with the comprehensive model from all three dimensions of the content, structure, and process. Regarding the content, they are based on the Western one-dimensional anthropology, which needs to be revised and supplemented. In terms of the structure, they neglect the levels of priority and the relevance between human needs. Therefore, there should always be a preference of allocation of land and per capita in accordance with changing nature of the city, and the needs and content principles of the Islamic-Iranian city should be prioritized based on the requirements in appropriate and inappropriate times. In terms of process, they are implemented in a linear mode and in three stages of identification, analysis, and presenting proposals, which causes lack of dynamism, irreversibility and the stiffness and ultimately the failure to fully realize them or disregard them and make decisions for gaining interests regardless them. Making corrections in these three parts of urban planning, its compatibility with the foundations of Islamic vision can be attainable

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As one of the pivotal qualitative attributes inherent in urban neighborhoods, the sense of place functions as a crucial link between individuals and spatial settings, endowing locales with distinctive personality and identity. The incorporation of this concept into the framework of new urban developments, devoid of historical precedents, necessitates careful consideration of multifaceted factors, including but not limited to identity, vitality, memorability, sense of belonging, and place attachment. Regrettably, contemporary oversight in the conscientious establishment and cultivation of urban spaces, founded upon the principles of "sense of place" and "place attachment," coupled with a disregard for historical continuities, has given rise to adverse consequences. These consequences encompass the erosion of identity, diminishing residents' sense of connection to their surroundings, diminished social interactions, and a proliferation of various social detriments.
This present study endeavors to delve into the nuanced concept of the sense of place within newly developed urban environments. Specifically, it seeks to discern the factors influencing the genesis and enhancement of this phenomenon within such contexts through an exhaustive examination of three site and services areas situated in the city of Yazd, Iran. Employing a correlational research design, the study leverages statistical tools such as the Kolmogorov–Smirnov test, Pearson Correlation tests, and stepwise regression analyses to elucidate the intensity and directionality of relationships between dependent and independent variables.
The findings of this investigation reveal that temporal considerations, the sense of belonging, the personal dependence of residents, and identity emerge as paramount variables exhibiting the highest correlation with the advancement of the sense of place in novel urban developments.