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Showing 2 results for Visual Preferences

H. Shahhosseini, M. Kamal Bin M. S., S. Bin Maulan,
Volume 25, Issue 2 (12-2015)
Abstract

The importance of small urban parks (SUP) in mega cities has been accepted as an essential component of urban lung and restorative settings. As urban population in the world increases and the cost of maintaining large parks escalates, urban authorities are shifting their attention to creating and maintaining smaller urban parks. However, SUP may present a different ambience due to their location, size and visual appearence. In this regard, visual preference which is associated with spatial configuration and content of space, plays a vital role. This research examined 394 respondents’ visual preferences related to 16 SUP located in the city of Tabriz, Iran. It employed a quantitative photo survey method, based on Kaplan and Kaplan's information-processing and Appleton’s prospect-refuge theories as preselected variables by expert panels. Results indicated that mystery, as an indicator of having winding shapes of paths and expansive body of trees, was the most preferred spatial configuration of space, followed by coherence, refuge and complexity. Legibility and prospect as indicators of wide perspective and sky lines with clear focal points were the least preferred constructs. The results provide information on preferred visual configurations for SUP that may assist urban designers and landscape architects to improve their design of these specific green areas for the public.


Seyedeh Sarvin Farboud, Habib Shahhoseini,
Volume 30, Issue 2 (12-2020)
Abstract

The purpose of this research is to investigate the travelers' visual preference criteria in caravanserai hotels’ interior design to enhance human’s social, historical and cultural interactions. Using 356 questionnaires and Quantitative Research approach, the travelers' visual preferences of three hotels in Tabriz city are assessed. Photo questionnaires are prepared according to the Information Processing Analysis theory and were examined by SPSS software. The results indicate that preferred caravanserai hotels are mysterically related to physical factors like medium intensity of light, warm and neutral colors, modern and traditional furniture integration, green space and wooden decoration. Interior architects can increase peoples’ interest for using Caravanserai Hotels by considering this results and its application in their design methods.



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