Volume 33, Issue 4 (IJIEPR 2022)                   IJIEPR 2022, 33(4): 1-9 | Back to browse issues page

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Suvittawat A. Tourist’ Satisfaction on Covid-19 Preventive Measures of Floating Market: An Anonymous Floating Market Case Study at Nakhon Pathom, Thailand. IJIEPR 2022; 33 (4) :1-9
URL: http://ijiepr.iust.ac.ir/article-1-1603-en.html
Tourist’ Satisfaction on Covid-19 Preventive Measures of Floating Market: An Anonymous Floating Market Case Study at Nakhon Pathom, Thailand
Adisak Suvittawat
1. School of Management Technology, Suranaree University of Technology, Nakhon Ratchasima, Thailand. Suvittawat.adisak@gmail.com , Suvittawat.adisak@gmail.com
Abstract:   (1849 Views)
Floating markets are not only a unique type of market but also sustainable tourist attractions. The literature focuses on both of floating market Covid-19 preventive measures and tourist’ satisfaction dimensions. The study is using quantitative research by concentrated on the tourist’s satisfaction of an anonymous Floating Market in Nakhon Pathom province. The research concentrated on the floating market Covid-19 preventive measures and the tourists’ satisfaction. The visitors certainly got great enjoyment from the floating market and this resulted in overall good experience for them better than most of them expected. The most important of Covid-19 preventive measures factors for the tourists were the provide clear entry, exit routes and screening point, merchants and customers always wear masks and provide hand washing points. The tourism component clearly overshadowed the destination shopping experience. The close proximity of the market to Bangkok contributes to the success of this market and the perceived satisfaction of the tourists
 
Keywords: Market, Tourist’ Satisfaction, Destination Tourism, Shopping Experience. Covid-19, Preventive Measures
Full-Text [PDF 503 kb]   (840 Downloads)    
Type of Study: Research | Subject: Productivity Improvement
Received: 2022/09/19 | Accepted: 2022/10/3 | Published: 2022/12/18
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