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Manufacturing Ambidexterity and Sustainable Excellence: The Moderated Mediation of Industry 4.0 Readiness in Egypt's Food and Beverage Sector
Atef Fakhfakh 1, Salaheldin Salaheldin2 , Amr Noureldin3 , Mohamed Aboueldahab4 , Neama Elwakeel5
1- Department of Human Resources Management, College of Administrative and Human Sciences, Buraidah colleges, KSAatef.fakhfakh@bpc.edu.sa ORCID ID: 0009-0000-4698-711X , atef.fakhfakh@bpc.edu.sa
2- Prof. of Operations Management, Faculty of Commerce & BA, Helwan University, Egyptsalahialy@commerce.helwan.edu.egORCID ID: 0000-0001-8922-4577
3- Department of Business Administrations, College of Administrative and Human Sciences, buraydah Colleges, KSA.Amr.Nour@bpc.edu.sa ORCID ID: 0000-0001-7637-164X
4- Department of Management Technology and business, Faculty of Management Technology and Information Systems, Portsaid University, EgyptMohamed_sobhy@himc.psu.edu.eg ORCID ID: 0000-0002-5685-7033
5- Department of Business Administration, El Obour Higher Institute for Management, Computers and Information Systems, Cairo, Egyptn.elwakeel@oi.edu.egORCID ID: 0009-0006-4824-5148
Abstract:   (334 Views)
This study investigates the interplay between manufacturing ambidexterity, Industry 4.0 readiness, and sustainable excellence in Egypt's food and beverage sector. It explores how Industry 4.0 readiness mediates and moderates the relationship between ambidexterity and sustainability outcomes. A quantitative research design was employed, utilizing a survey of 308 professionals in Egypt's food and beverage industry. Structural equation modeling (SEM) was used to analyze the relationships among manufacturing ambidexterity, Industry 4.0 readiness, and sustainable excellence. The results reveal that Industry 4.0 readiness fully mediates and significantly moderates the relationship between manufacturing ambidexterity and sustainable excellence. While manufacturing ambidexterity alone does not directly impact sustainable excellence, its effect becomes significant through Industry 4.0 readiness, highlighting the importance of digital transformation. This study focuses on a single sector in Egypt, limiting generalizability. Future research could explore other industries and regions or examine specific dimensions of Industry 4.0 readiness. The findings emphasize the need for organizations to invest in digital infrastructure and foster ambidextrous capabilities to achieve sustainability goals. Policymakers are encouraged to support Industry 4.0 adoption through incentives and training programs to enhance competitiveness and sustainability in emerging markets. This study contributes to the limited research on the application of manufacturing ambidexterity and Industry 4.0 technologies in developing economies, offering insights into achieving sustainable excellence through digital transformation.
Keywords: Manufacturing Ambidexterity, Industry 4.0 Readiness, Sustainable Excellence, Food and Beverage Sector.
     
Type of Study: Research | Subject: Manufacturing Process & Systems
Received: 2024/12/23 | Accepted: 2025/01/18
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Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.