Amin Parvaneh, Mohammadjafar Tarokh, Hossein Abbasimehr,
Volume 25, Issue 3 (IJIEPR 2014)
Abstract
Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for staying in the competitive market, they should set up an effective relationship with their retailers. We have proposed a LRFMP (relationship Length, Recency, Frequency, Monetary, and Potential) model for retailer segmentation. Ten retailer clusters have been obtained by applying K-means algorithm with K-optimum according Davies-Bouldin index on LRFMP variables. We have analyzed obtained clusters by weighted sum of LRFMP values, which the weight of each variable calculated by Analytic Hierarchy Process (AHP) technique. In addition we have analyzed each cluster in order to formulate segment-specific marketing actions for retailers. The results of this research can help marketing managers to gain deep insights about retailers.
Ahmad Lotfi, Parvaneh Samouei,
Volume 34, Issue 3 (IJIEPR 2023)
Abstract
As efficient instruments, there have been increasing studies on contract optimization in the supply chain field over the recent two decades. The lack of review papers is one of the gaps in contract optimization studies. Hence, the extant study aimed to provide researchers with an attitude to direct future studies on this topic. Therefore, the collected studies on contract optimization were reviewed and analyzed primarily. Then papers were classified based on the selected categories and themes. Finally, evaluation and results were presented based on the classified topics. They conducted studies, then achievements and limitations of the literature and future research opportunities were introduced to pave the way for researchers’ further studies.
