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Showing 2 results for Yanti
Multilevel Association Rules on Customers’ Buying Pattern Based on Sales Transactions: A Study Case in Retail
Melinska Ayu Febrianti, Qurtubi Qurtubi, Roaida Yanti, Hari Purnomo,
Volume 35, Issue 2 (IJIEPR 2024)
Abstract
The retail industry is a vital sector of the world economy and is characterized by fierce competition, tight profit margins, and demanding consumers. Understanding customer buying behavior patterns is essential in devising the best retail strategy to enhance product sales. This research aims to comprehend customer shopping behaviors based on retail sales transactions and formulate the best strategies. By employing multi-level association rules, the dataset is arranged hierarchically into categories, sub-categories, and items. The sales transaction data used comprises 5830 transaction records over a month. The results of this study reveal 24 associations of categories, 49 associations of sub-categories, and 12 associations of product items. Moreover, the proposed marketing strategy offers recommendations including store layout improvement, planogram design, and bundled product offerings. This research addresses the gap in empirical evidence from a previous study and suggests further observation from diverse locations to authenticate the findings, which may yield various outcomes

Adopting Global Circular Food Supply Chain Practices: Drivers, Barriers, and Strategies for Food Industry in Indonesia
Imam Djati Widodo, Qurtubi Qurtubi, Elisa Kusrini, Feris Firdaus, Roaida Yanti,
Volume 36, Issue 1 (IJIEPR 2025)
Abstract
Food supply chain management has become a crucial issue due to increasing food waste caused by globalization and population growth, which not only harms the environment but also social and economic aspects. The circular model has proven to be a powerful solution to overcome this, but its implementation is quite challenging due to the involvement of many stakeholders along the supply chain. So, it is important to understand the driving factors of a circular economy in the food supply chain (FSC) which can stimulate the development of a circular food supply chain, the barrier factors that can cause the failure of circular practices in the FSC, as well as strategies to overcome and mitigate the barriers that arise. Therefore, this study conducted a systematic literature review by analyzing 43 articles to answer specific research questions related to drivers, barriers, and circular food supply chain (CFSC) strategies. The results present nine main drivers, main barriers, and strategies, of which there are 47 sub-drivers, 50 barriers, and 47 strategies. Out of all the strategies identified, 24 greatest strategies using Pareto and SWOT analysis can be adopted for CFSC practice in Indonesia. This research contributes to the existing literature with the strategies, along with the responsible FSC stakeholders.

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