Atef Fakhfakh, Amr Noureldin, Mohamed Aboueldahab, Basem Nabil,
Volume 0, Issue 0 (10-2024)
Abstract
This paper focuses on mobile telecommunication companies (MTCs) in Egypt to investigate the impact of digital leadership (DL) on sustainable performance (SP). The mediating role played by digital organizational culture (DOC) in the relationship between DL and SP is also examined. The survey method is employed to conduct this research, and data is collected from 331 respondents. The proposed hypotheses are tested using structural equation modeling and analyzed using structural equation modeling Smart PLS V.4. The results indicate that DL directly influences DOC. SP and DOC partially mediate the relationship between DL and SP. Previous research has not extensively examined the mediating role of DOC in the relationship between DL and SP. This research is one of the first studies to demonstrate that DL positively impacts the SP of Egyptian MTCs through the mediating role of DOC.
