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Showing 2 results for Knowledge Sharing
Outsourcing Marketing Plans for Small and Medium Enterprises using Knowledge Sharing Process Case study: Tehran Wood and Furniture Companies
Yaser Hosseini, Hamed Fazlollahtabar, Minoo Talebi Ashoori,
Volume 32, Issue 2 (6-2021)
Abstract
This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing.  SMEs may not be able to establish a marketing department due to operational expenditures. Therefore, organizing a marketing agency to handle marketing concerns of SMEs is significant. First, SMEs are clustered regarding their activity area, products, services, and etc. Then, for SMEs in a same cluster, the marketing agency should collect the required information to process marketing actions. The challenge is how to gather and deposit information in common among SMEs in a cluster. Knowledge sharing is one of the stages of knowledge management helping to distribute information among elements of a system. Thus, the process of knowledge sharing is investigated in outsourcing marketing activities. Accordingly, a questionnaire was prepared based on research hypotheses. After confirmation of validity and reliability, the questionnaire was given to managers and employees of furniture companies in Tehran province, Iran. The collected questionnaires were analyzed using SPSS software version 24.0.  According to the statistical sample of the research, descriptive statistics, and inferential statistics were analyzed. Descriptive statistics were used to describe the demographic characteristics of respondents. The inferential statistics, Kolmogorov-Smirnov test was used first for the test of normality of data. Considering normality of the data, T-student test was used to obtain the relationship between variables. Finally, the results of the research showed that there is a positive and significant relationship between outsourcing marketing in SMEs using knowledge sharing. Therefore, it is suggested that SMEs pay particular attention to outsourcing their marketing activities using knowledge sharing.
How does Symbolic Incentives Meaning and Knowledge Sharing Quality enhancing Innovative Work Behavior ?
Nuryakin Nuryakin, Girindra P Devi, Ika Nurul Qamari,
Volume 32, Issue 4 (12-2021)
Abstract
The aims of this research is to analyze effect to perceived organization support, symbolic incentives meaning, and knowledge sharing quality on innovative work behavior at e-commerce in Indonesia. The number of samples in this research that was examined were 160 samples of business owner or manager who seller their product in e-commerce, originating from the provinces of Special Region Yogyakarta, Central Java, East Java, and West Nusa Tenggara, Indonesia. We use purposive sampling technique for the data collection method. The result of this research indicate that perceived organization support has a significant positive effect on symbolic incentives meaning. Perceived organization support has a significant positive effect on knowledge sharing quality. Perceived organization support has a insignificant positive effect on innovative work behavior. Symbolic incentives meaning has a insignificant positive effect on innovative work behavior. Knowledge sharing quality has a insignificant positive effect on innovative work behavior.
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