International Journal of Industrial Engineering & Production Research

---

At the last decade of the 20^th century, Womack et. Al introduced Lean concept to the industrial world. Since 1990 up to now, existed studies mostly have focused on lean production in the step of manufacturing, but in this research leanness concept has developed in the plant life cycle. In this paper leanness concept will be described as elimination of wastes in the phases of investment, plant design & construction(hardware), organization & systems design (software) and these three steps will be added to, elimination of previously described  seven wastes in production step. For this purpose at first, the types of wastes in the above mentioned phases are defined by using Axiomatic Design methodology. After defining the types of wastes, a model for assessment of leanness is submitted. In this quantitative model, amount of leanness in each phase will be determined and combined to make a unique measure for total leanness. Dimensions of leanness are shown for quick understanding, by using a spider diagram. In the last section of the paper, the results of an example of the application of this model in fan industry are brought. This example shows the simplicity and powerfully of the model to determine the leanness in before production phases. © 2008 Authors all rights reserved.

---

  In today’s extremely competitive markets it is crucial for companies to strategically position their brands, products and services relative to their competitors. With the emerging trend in internationalization of companies especially SME’s and the growing use of the Internet with this regard, great amount of attention has been turned to effective involvement of the Internet channel in the marketing mix of the companies. This has introduced a new term of market space (the Web) versus the traditional battleground of marketplace in which companies compete with each other. The growth of presence in the market space has been exponential, both in general and within specific industries.

  Thus bringing to attention the importance of Web presence and that it is crucial for companies to strategically regard competition in market space. It is important to understand that positioning on the Net is very different and requires its own set of strategies as part of the new marketing paradigm. This study goes towards addressing the need to understand and measure the nature of positioning of company Web sites on the Internet. The aim of the study is to introduce a statistical technique to compare the positioning of Web sites, in and across industries.

  With this regard a group of Web sites from the home appliances manufacturing industry was selected and the technique of correspondence analysis was applied to produce maps which can be studied and interpreted.

The results indicated that either based on company strategies or accidentally, these Web sites are positioned differently and may follow or affect different marketing policies of their owners. At the end, the implications of this technique for management and how it can be used by new home appliance manufacturers or those who want to compare their sites with the ones of their competitors, in order to benchmark and/or revise their policies and strategies have been discussed .

---

Fuzzy Logic is one of the concepts that has created different scientific attitudes by entering into various professional fields nowadays and in some cases has made remarkable effects on the results of the practical researches. However, the existence of stochastic and uncertain situations in risk and accident field, affects the possibility of the forecasting and preventing the occurrence of the accident and the undesired results of it.

In this paper, fuzzy approach is used for risk evaluating and forecasting, in accidents caused by working with vehicles such as lift truck. Basically, by using fuzzy rules in forecasting various accident scenarios, considering all input variables of research problem, the uncertainty space in the research subject is reduced to the possible minimum state and a better capability of accident forecasting is created in comparison to the classic two-valued situations. This new approach helps the senior managers make decisions in risk and accident management with stronger scientific support and more reliably.

---

Nowadays, project selection is a vital decision in many organizations. Because competition among research projects in order to gain more budgets and to attain new scientific domain has increased. Due to multiple objectives and budgeting restrictions for academic research projects have led to the use of expert system for decision making by academic and research centers. The existing methods suffer from deficiencies such as solution time inefficiency, ineffective assessment process, and unclear definition of appropriate criteria. In this paper, a fuzzy expert system is developed and improved for decision making in allocating budgets to research projects, by using the analytic network process(ANP). This has led to fewer rules and regulation, faster and more accurate decision-making, fewer calculations, and less system complexity. The rules of the expert system exacted in C# environment, consider all of the conditions and factors affecting the system. We describe the results of proposed model to measure its advantages and compare to existing selection processes for 120 projects. We also discuss the potential of proposed expert system in supporting decision making. The implementation results show that this system is significantly valid in selecting high-priority projects with respect to the known criteria , decision making regarding the determination of the assessment factors, budget allocation, and providing the appropriate initiatives for the improvement of the low-priority projects.

---

Abstract Project management in construction industry, in many cases, is imperfect with respect to the integration of Occupational Health and Safety (OHS) risks. This imperfection exhibits itself as complications affecting the riskiness of industrial procedures and is illustrated usually by poor awareness of OHS within project teams. Difficulties on OHS regularly came about in the construction industry. The integration of OHS risk is not systematic in construction areas in spite of progressing laws and management systems. As project safety and risk evaluation in construction industry is an important issue, thus, the way on doing evaluation and liability of estimation is necessary. In this paper, we propose a new systematic approach based on Latin Hypercube Sampling (LHS) for integrating occupational health and safety into project risk evaluation. This approach tries to identify and evaluate reinforcement effects in a systematic approach for integrating OHS risks into project risk assessment. Furthermore, the proposed method allows evaluating and comparing OHS risks before and after the mitigation plan. A case study is used to prove the workability, credibility of the risk evaluation approach and uncomplicated integration of OHS risks at a construction project. This approach enables continual revaluation of criteria over the direction of the project or when new information is obtained. This model enables the decision makers such as project managers to integrate OHS risks toward schedule plan and compare them before and after the mitigation plan. The mentioned model is found to be useful for predicting OHS risks in construction industries and thus avoiding accidents over the path of the project.

---

This study proposes an outsourcing mechanism for marketing plans in small and medium-sized enterprises (SMEs) using knowledge sharing.  SMEs may not be able to establish a marketing department due to operational expenditures. Therefore, organizing a marketing agency to handle marketing concerns of SMEs is significant. First, SMEs are clustered regarding their activity area, products, services, and etc. Then, for SMEs in a same cluster, the marketing agency should collect the required information to process marketing actions. The challenge is how to gather and deposit information in common among SMEs in a cluster. Knowledge sharing is one of the stages of knowledge management helping to distribute information among elements of a system. Thus, the process of knowledge sharing is investigated in outsourcing marketing activities. Accordingly, a questionnaire was prepared based on research hypotheses. After confirmation of validity and reliability, the questionnaire was given to managers and employees of furniture companies in Tehran province, Iran. The collected questionnaires were analyzed using SPSS software version 24.0.  According to the statistical sample of the research, descriptive statistics, and inferential statistics were analyzed. Descriptive statistics were used to describe the demographic characteristics of respondents. The inferential statistics, Kolmogorov-Smirnov test was used first for the test of normality of data. Considering normality of the data, T-student test was used to obtain the relationship between variables. Finally, the results of the research showed that there is a positive and significant relationship between outsourcing marketing in SMEs using knowledge sharing. Therefore, it is suggested that SMEs pay particular attention to outsourcing their marketing activities using knowledge sharing.

---

Sustainability is now increasingly recognized as an effective strategy to deal with the current challenges of global supply chains. Supply chains of the lead and zinc industries are most important. Because these two industries not only are among the high-risk in different countries, including Iran, but also can affect economic, social, and environmental sustainability. On the other hand, identifying and assessing the critical risks of supply chains have been less addressed in recent studies. This study aimed to identify and assess critical risks of sustainable supply chains (SSCs) in the Iranian lead and zinc industry. This study was a mixed-method (qualitative and quantitative) descriptive survey. Based on the literature, 24 risk factors that affect supply chain sustainability were identified, out of which 20 critical risk factors were confirmed in two steps by reviewing experts’ comments and the data obtained from in-depth interviews and questionnaires. The validity of questionnaires is verified based on the opinions of a group of 5 experts in the first step and another group of 17 experts and professionals of the lead and zinc industry in the second. The Cronbach’s alpha coefficient of the questionnaires was calculated to be 0.837, indicating the reliability of the questionnaires. The risk factors were analyzed using the Risk Priority Number (RPN), fuzzy DEMATEL, and risk matrices. Based on the results, “lack of technological/knowledge sustainability”, “price and cost fluctuations”, “inflation and exchange rates” and “environmental pollution” were the most important risk factors in the supply chain of the Iranian lead and zinc industry.

---

In today's world, COVID-19 pandemic has affected many organizations. Pandemic issues have created financial and social problems for businesses. Crisis and risk management have a significant impact on reducing consequences of pandemics. Rapid response to risk enhances the performance of organizations in times of crisis. Therefore, a framework to provide risk treatment in a pandemic crisis seems essential. To do this, this paper presents a framework to identify risk factors posed by pandemics. In this regard comprehensive risk factors by considering sustainability concept are illustrated for university. Then, identified risk factors are evaluated by best–worst methodology (BWM) and then the important risks are recognized. Using the importance of risk and the strengths and weaknesses of the business, solutions to reduce the impact of risk are suggested to managers. The results of this paper can be used in order to enhance resiliency of the organization in front of the pandemics from social and financial viewpoints.
 

---

This research paper aims to examine the impact of the COVID-19 pandemic on consumer behaviour and the strategic adjustment implemented by small to medium-size businesses. Consumer behaviour has been altered. It has made organizations react to survive. To understand emerging consumer behaviour, and how organizations mitigate the changes in the environment, a qualitative study on small to medium size business owners was conducted in October-November 2020. An intensive 60-minute, semi-structured interview was conducted with 23 business owners in Jakarta and its surrounding cities. The findings revealed that there are positive and negative impacts of the COVID-19 pandemic on business depending on the industry type. The type of industry also influenced the scale of the effect. Regardless of the impact, most business owners were optimistic about their businesses surviving. Consumer behaviour changed to involving less human interaction, for example going online, and people became more cost-conscious. Business owners mitigated the change with a change in the type of products offered, offering promotions or price reductions and online access. From the business owners' perspective, some of the new behaviour will remain after the pandemic, whilst others will revert to the old behaviour. Those that offer convenience and simplicity will stay.

---

Previous studies have reported that trust is the main issue that needs to be resolving. (McKnight & Chervany, 2001). Trust proficiently leads people or organizations to acquire maximized benefits and potentially gives an organization a competitive advantage in markets, communities, and hierarchies (Robbins (2016), Semuel & Chandra (2014). The extent of this study revolves around develop consumer trust in the quality of cosmetic product scope.  Researchers have shown an increased interest in the cosmetics field as the average annual growth in the last twenty years is 4.5% and the rate of growth presume to continue over 3%.   The objectives of this research are to (1) understand factor involves in the process of build consumers’ confidence and trust virtually in offline and online business, (2) to determine the prominent information need to be an underline in marketing strategy, and (3) to understand how trust can affect consumer preference on cosmetics product. This study underlined cosmetic price, cosmetic brand name, and cosmetic country of origin are the prominent information that needs to underline in marketing strategy. Important issues were addressed and recommendations were made for prospect research.
 

---

 

---