International Journal of Industrial Engineering & Production Research

  For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respondents. The ultimate aim is to uphold the turnover of the organization and to create good market penetration of the goods produced in highly competitive business world .

The present paper aims to propose a fuzzy multi-objective model to allocate order to supplier in uncertainty conditions and for multi-period, multi-source, and multi-product problems at two levels with wastages considerations.  The cost including the purchase, transportation, and ordering costs, timely delivering or deference shipment quality or wastages which are amongst major quality aspects, partial coverage of suppliers in respect of distance and finally, suppliers weights which make the products orders more realistic are considered as the measures to evaluate the suppliers in the proposed model. Supplier's weights in the fifth objective function are obtained using fuzzy TOPSIS technique. Coverage and wastes parameters in this model are considered as random triangular fuzzy number. Multi-objective imperial competitive optimization (MOICA) algorithm has been used to solve the model,. To demonstrate applicability of MOICA, we applied non-dominated sorting genetic algorithm (NSGA-II). Taguchi technique is executed to tune the parameters of both algorithms and results are analyzed using quantitative criteria and performing parametric. 

In this article, a multi objective model is presented to select and allocate the order to suppliers in uncertainty condition and in a multi source, multi customer and multiproduct case in a multi period state at two levels of supply chain. Objective functions considered in this study as the measures to evaluate suppliers are cost including purchase, transportation and ordering costs, timely delivering, shipment quality or wastages which are amongst major quality aspects, partial and general coverage of suppliers in respect of distance and finally suppliers weights making the products orders amount more realistic. The major limitations are price discount for products by suppliers which are calculated using signal function. In addition, suppliers weights in the fifth objective function is calculated using fuzzy Topsis technique. Lateness and wastes parameters in this model are considered as uncertain and random triangular fuzzy number. Finally the multi objective model is solved using two multi objective algorithms of Non-dominated Sorting Genetic Algorithm (NSGA-II) and Particle Swarm Optimization (PSO) and the results are analyzed using quantitative criteria Taguchi technique was used to regulate the parameters of two algorithms. 

In the new strategies of purchasing and production, suppliers play a key role in achieving of competitive capability for big companies. The selection of suitable suppliers is a critical component of this strategy. The problem of allocation order to supplier is a multi-objective problem that includes fuzzy parameters and also suppliers usually consider discount due to different levels of purchase amount. Since there is not a multi-objective fuzzy model for allocating orders in the literature that consider discount and shortfall simultaneously in the planning horizon of multi-products, this research proposes a new model includes minimization of costs, delays and the percentage of defective parts as objective functions. Jimenez method is used to defuzzy price, demand, delay and percentage of defective parts. Since the model is NP-hard, the two metaheuristic algorithms, NSGAII and MOPSO that their parameters were set by the Taguchi method has been developed. According to the results of numerical problems, the proposed algorithms can provide a good approximation of the optimal solutions for intended objectives.