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Abstract Creativity to approach sublimity while evolution in contemporary architecture with the use of the factors affecting the interaction between sustainable, original native values and traditions and global innovation is a major challenge for societies like Iran that have several issues in responding to new needs, while owning rich treasure of art and culture. The ultimate aim of this research is to identify important parameters and indicators that help the most in the expression of the identity in contemporary architecture. Acquiring objective knowledge by studying successful and appropriate building examples is necessary to find a way in mitigating the challenges of contemporary architecture. In this paper, the selected Agha Khan-Awarded projects (AKP) focusing on the cognition of original, native and traditional values of nations especially Islamic community, while implementing new design strategies using the state-of-the-art technology and innovation are evaluated. Due to the extent and variance of resources, both qualitative and quantitative research methods are used. After identifying the main design factors through a survey research method, the examples are qualitatively analyzed to identify effective indicators and their priorities and efficiency by means of purposeful questionnaires. The findings of the paper show that new needs and opportunities of a society should never be considered apart, but must be understood in a meaningful interaction with sustainable traditional, cultural, native and spiritual values of the society. This research suggests that as various design factors have different weights and priorities, deep understanding of them especially those related to society conditions and its sustainable identity shall be properly considered and evaluated. Moreover, Considering innovative methods in the education of architects and creating cultural movement among people is essential for responding to identity challenges and creating architecture with sublime directions compatible with current cultural and technological values.

Keywords: Identity, Design Factors, Sustainable values, Global innovation, Design interaction

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